featured case studies

The case studies below articulate ways I’ve helped companies seize opportunities in new markets and launch innovative products to address unmet customer needs

Launched a B2B credit network for small businesses

I led Fundbox Pay design efforts to find product-market fit, grow the network, increase buyer sign-ups, and improve seller engagement.

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Launched a globally scalable
small merchant onboarding and compliance
solution

I led design and research efforts for merchant onboarding, compliance, and fraud risk solutions that reduced customer friction, customer service costs and risk.

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Launched digital patient acquisition apps to increase sales for Counsyl's DNA tests

I led design and research efforts for FirstSteps and FirstCare, tools to increase sales for Counsyl’s DNA tests.

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