featured case studies

The case studies below articulate ways I’ve helped companies seize opportunities in new markets and launch innovative products to address unmet customer needs

Launched a B2B credit network for small businesses

I led Fundbox Pay design efforts to find product-market fit, grow the network, increase buyer sign-ups, and improve seller engagement.


Launched a globally scalable
small merchant onboarding and compliance

I led design and research efforts for merchant onboarding, compliance, and fraud risk solutions that reduced customer friction, customer service costs and risk.


Launched digital patient acquisition apps to increase sales for Counsyl's DNA tests

I led design and research efforts for FirstSteps and FirstCare, tools to increase sales for Counsyl’s DNA tests.


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